Hello friends I hope you all had a great weekend and are ready to gain some more money or lose money depending on how the biotech index reacts this week . So far this morning the stock market seems to be rebounding with the stock market indexes recovering some losses. We will have to wait and see how it pans out the rest of the day but so far so good. Today we have excellent news from a small-cap biotechnology stock that we like that is known as Arena Pharmaceuticals (NASDAQ:ARNA). Arena Pharmaceuticals is a biotechnology company focused in many areas but has a drug out on the market known as Belviq.
Today's news comes from Arena stating that their partner Eisai launched a national television campaign ad for Belviq. Belviq had been approved by the FDA back on June 27, 2012 to treat patients that are obese or overweight. We believe that Arena should be able to obtain increased sales for Belviq because of this new tv campaign ad for one main reason. That main reason is exposure of the product, and we state this because a lot of people don't even know that new anti-obesity drugs have even been approved. This can be done by simply going around to asking your friends and family what Belviq is and I'm willing to bet most won't even know what you are talking about ( you will be the odd man out at that dinner table rofl).
Belviq has been approved to treat obese adults that meet certain requirements. Yes we can't all have the honor of popping Belviq to stay trim, but on the other hand these obese patients need it more. We are not cold hearted it's just that obese patients are in greater risk of other known diseases like Diabetes, Cholesterol, heart disease and other known systemic diseases. We believe that it is great that Belviq offers an option to these patients to be able to control their hunger, and turn their lives around for the better. The requirements for taking the obesity drug Belviq are for patients who have a BMI 30 kg/m or greater (obese) level ! That previous requirement is one requirement patients can also qualify with less BMI of 27 kg/m but have to have an additional medical condition that I have mentioned above like diabetes, cholesterol, or other morbid medical condition.
What we will say about Arena and Eisai that we like is that they are not just marketing Belviq as a "miracle drug" (that would be cool if such a drug did exist lol) , but the fact that both companies are telling patients they will have to accompany diet and exercise along with Belviq is reassuring. The main essence of Belviq is the "stomach is full effect"! We have all been through that where we eat something we like despite being full, well at least I have a few times hehe. The point is that this drug acts as an assistant to diet and exercise in that it can help patients lose weight slowly over time, and we believe that Arena will be able to obtain a lot in sales because of this new television ad. This new television ad campaign should give Belviq more exposure to a huge audience, and then patients can then fully understand the true power of the weight loss product.
We think it is good for patients to at least try out Belviq to see if they can turn their life around. Obesity is a growing epidemic that will not stop any time soon! Nearly 1/3 of the U.S. population is obese, and that means Arena Pharmaceuticals will excel with Belviq sales for years to come upon each success story. More of today's news can be found at this article here (PRNEWSWIRE, 2014)! Eventually sales for Belviq could lead to billions of dollars for Arena's bottom line. The good news about all this ( not just that the stock market recovered today heh) is that Arena Pharmaceuticals has a pipeline to fall back on, it is not just a one hit kid wonder. The company can take the compound and eventually incorporate it for diabetes patients as well. All in all we believe Arena is a good long term name to own, and we think this biotech will have a successful future. Don't forget to leave any comments you want to add to this story that you feel is necessary for people to know. Hope you enjoyed this article today, and have recovered a lot of your losses after this stock market correction (I like to call it that it makes me sleep better at night ^^). Stay strong with your biotech picks that you bought based off the due diligence you have done, and I will be seeing your quite shortly with some more biotech news. Invest Wisely, and Remember "Due Diligence Creates The Best Picks In The Biotech Sector"!